In 2012, Nicole Graham had a very wriggly baby girl who made outfit changes a challenge, which were only made harder by pesky poppers on baby grows! Nicole thought about how there must be an easier way to tackle nappy changes, until one day she created her own baby grow with a zip instead of cumbersome poppers. Wriggly baby changes were still wriggly but now a whole lot easier! With this innovative idea, Ziggle was born and they now have a wide range of baby goodies all lovingly designed by the Ziggle team. From baby blankets and towels to bibs and hats, you and your kids will love their colourful and cosy products!